I'm a research leader who's spent the last 7+ years helping organizations build better products through strategic user research. My sweet spot is working in those messy, ambiguous environments where nobody's quite sure what to build yet-that's where research really shines.

I value the infrastructure side of research just as much as the studies themselves. I've built research repositories that cut discovery time in half, developed frameworks that teams actually use (not just slide decks that gather dust), and helped scale research practices across multiple products and business units. There's something really satisfying about creating systems that make everyone's job easier.

Most of my work has been in complex B2B environments—telecommunications, agribusiness, geospatial intelligence, healthcare tech—places where the problems are technical, the stakeholders are numerous, and finding alignment feels like herding cats. I've gotten pretty good at translating between engineers who want to talk about system architecture and end users who just want the thing to work. z

I'm big on measurement and impact. Whether it's reducing user errors by 70%, improving cost savings by 25%, or just making sure research actually influences roadmap decisions (80% in most most recent role), I care about research that moves the needle. When I'm not running studies, I'm usually mentoring other researchers or thinking about how to level up UX maturity in organizations that are just starting to understand what user research can do for them.